What is a Tam?

1. A Scottish name

2. A hat

3. A vietnamese name. means "heart"; tam girl vietnamese name tamie

4. Polish word meaning "there".

5. A Paragyaun  airline

6 Twentieth Anniversary Macintosh

7. Theoretical Applied mathematics

8. Technology Acceptance Model

9. Carolina pop band - http://www.youtube.com/watch?v=1q8z3QFtNT4

Tam (il)…a language

Tam Tam…a gong

Tam-o-Shanter…a poem

Tam(my)…a girl’s name

Brand-aid

THE biggest challenge for all companies is how to migrate a brand in the web territory. Some simply just do not work. Some do not need it. Some small companies can suddenly find they have a prima web brand.

The question is what and how. It is a business question. What does a web audience want with corn flakes?

With communities it can often be the case that they will not want to be a brand at all - it is nobody else's business.

Many of the biggest web brands are simply proof of he old adage that the medium is the message.

And how much does it cost to create a web brand?

The web after all is always about niche niche and more niche...be accurate

Vid vid vid video

VIDEO is cheap is cheap. YouTube gives access to a global audience, although they perhaps do not appreciate having their bandwidth taken up with corporate messages. This is a short film made for the Kings Cross Business Forum to illustrate how to use video to local businesses.
http://www.youtube.com/watch?v=6MQNjW0ltlY
For the most part video has applications in training and in creating new product - it is an application rather than a communication. The investment is low key technically which allows the resource to go into the creative.

So what is micro media anyway?

MASS media was what it said - huge hoardings of giant pictures, thousands of copies of glossy magazines,  expensive TV technicolour talking to large audiences in the hope of picking up a certain level of penetration of message

MICRO media using the web reverses the process. It is small scale but accurate. The audience is defined. The messages are targeted. It is uses the web as its medium but to call it a web site is a misnomer. Micro media uses any or all the web space and web tools like blogs, newsletters, video social networking to deliver.

MICRO is about communication whether that audience has two people, 20, 200 or 2,000+. It is pin point accurate.