Brand-aid

THE biggest challenge for all companies is how to migrate a brand in the web territory. Some simply just do not work. Some do not need it. Some small companies can suddenly find they have a prima web brand.

The question is what and how. It is a business question. What does a web audience want with corn flakes?

With communities it can often be the case that they will not want to be a brand at all - it is nobody else's business.

Many of the biggest web brands are simply proof of he old adage that the medium is the message.

And how much does it cost to create a web brand?

The web after all is always about niche niche and more niche...be accurate