Words are back in fashion

WORDS are back in vogue. Incredible. For many years poetry was the code. Graphics were the uniform. But these days the recognition has dawned that old fashioned words matter.

SEO is writing for search engines. Computers need the right words because they are didactic, sticklers for details.

BUT people need the right words to if they are to understand the messages quickly and easily.

Brands need the right words too to speak.

It is called, very inaptly, copy-writing because it is not a copy. Copy was an old print word for a story filed by a reporter. It was copied or typed out down the phone in the office while the reporter was at the scene...