VIDEO is cheap is cheap. YouTube gives access to a global audience, although they perhaps do not appreciate having their bandwidth taken up with corporate messages. This is a short film made for the Kings Cross Business Forum to illustrate how to use video to local businesses.
http://www.youtube.com/watch?v=6MQNjW0ltlY
For the most part video has applications in training and in creating new product - it is an application rather than a communication. The investment is low key technically which allows the resource to go into the creative.
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brilliat
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